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Discover the Needs o f y o u r Group
Introduction
Every- person in an audience is tuned to radio station
WII- FM - " What's in it for me?" This means speakers
must tune into their a u d i e n c e ' s needs. Successful
presenters always prepare their message with audience
needs in mind.
Doing a needs assessment is a continuous process,
people have different needs at different times in different
situations. How in- depth your presentation is ( one hour
versus one day) will determine whether you will conduct
a simple or thorough needs assessment You' 11 also need
to consider when to d o a needs assessment.
People who ask you to be a guest speaker are often
not clear about what they want you to do. This is one
reason for doing a needs assessment I t ' s important to
start finding out the needs and interests of your audience
as soon as you agree to d o a presentation. Find out the
g r o u p ' s needs and learning characteristics. It is up to
you, the presenter, to take the initiative in doing a needs
assessment. The sponsoring agency, however, shares the
responsibility for the success of your presentation. This
starts the shared process.
If people feel that you're meeting their needs they're
usually better motivated to learn. Get started and stop
spinning your wheels; learn about your a u d i e n c e ' s
present status so you'll know what you want to achieve,
learn to design teaching activities related to their needs.
D o n ' t forget that you, as a speaker, have the most to
lose by not meeting the needs of your group.
What is a need?
A need is a gap that exists between " what is" and
" what ought to be". It's important to look at needs from
the audience's perspective - not the presenter's. Where
they think they " ought to b e " may be different from
where you think they " ought to be".
Muiamiuififn
Why a needs assessment?
For the presenter, a needs assessment:
* helps you find the group's level of understanding
* points out what issues are of concern
* helps you to focus on participants' needs
* lets you check out your own views and those of the
group
* allows you to use your time more effectively in
planning and with the group during your
presentation.
* enhances your credibility and that of your department
because it demonstrates that you care.
* keeps people coming back
* increases your satisfaction
For the audience, a needs assessment:
* makes the presentation a personal learning experience
* gives shared responsibility for their learning
* encourages them to watch for personal concerns and
interests to be discussed
* helps them assess what they have learned
* helps people to be clear on the learning possibilities
* shows the presenter cares about the audience.
What do yon need to know?
Consider the following questions when you do a
needs assessment. Sometimes you may not know who
will attend. A sample of participants likely to attend can
answer these questions.
* how large is the group?
* is this group made up of men, women or both?
* what is the age range of the group?
* did the participants come voluntarily or because " they
had to"?
* why are the participants interested in attending your
presentation?
* what are the participants learning needs and interests?
Object Description
| Rating | |
| Title | Communicate with Confidence/Project Report |
| Language | en |
| Date | June 1999 |
Description
| Title | communicate with confidence 46 |
| Language | en |
| Transcript | Discover the Needs o f y o u r Group Introduction Every- person in an audience is tuned to radio station WII- FM - " What's in it for me?" This means speakers must tune into their a u d i e n c e ' s needs. Successful presenters always prepare their message with audience needs in mind. Doing a needs assessment is a continuous process, people have different needs at different times in different situations. How in- depth your presentation is ( one hour versus one day) will determine whether you will conduct a simple or thorough needs assessment You' 11 also need to consider when to d o a needs assessment. People who ask you to be a guest speaker are often not clear about what they want you to do. This is one reason for doing a needs assessment I t ' s important to start finding out the needs and interests of your audience as soon as you agree to d o a presentation. Find out the g r o u p ' s needs and learning characteristics. It is up to you, the presenter, to take the initiative in doing a needs assessment. The sponsoring agency, however, shares the responsibility for the success of your presentation. This starts the shared process. If people feel that you're meeting their needs they're usually better motivated to learn. Get started and stop spinning your wheels; learn about your a u d i e n c e ' s present status so you'll know what you want to achieve, learn to design teaching activities related to their needs. D o n ' t forget that you, as a speaker, have the most to lose by not meeting the needs of your group. What is a need? A need is a gap that exists between " what is" and " what ought to be". It's important to look at needs from the audience's perspective - not the presenter's. Where they think they " ought to b e " may be different from where you think they " ought to be". Muiamiuififn Why a needs assessment? For the presenter, a needs assessment: * helps you find the group's level of understanding * points out what issues are of concern * helps you to focus on participants' needs * lets you check out your own views and those of the group * allows you to use your time more effectively in planning and with the group during your presentation. * enhances your credibility and that of your department because it demonstrates that you care. * keeps people coming back * increases your satisfaction For the audience, a needs assessment: * makes the presentation a personal learning experience * gives shared responsibility for their learning * encourages them to watch for personal concerns and interests to be discussed * helps them assess what they have learned * helps people to be clear on the learning possibilities * shows the presenter cares about the audience. What do yon need to know? Consider the following questions when you do a needs assessment. Sometimes you may not know who will attend. A sample of participants likely to attend can answer these questions. * how large is the group? * is this group made up of men, women or both? * what is the age range of the group? * did the participants come voluntarily or because " they had to"? * why are the participants interested in attending your presentation? * what are the participants learning needs and interests? |
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