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tokens or take them out for dinner. It is important to recognize the efforts of all... your members and your contacts. Methods of pnblicitv Word of Mouth is one of the strongest promotional tools. Be sure each member is knowledgeable about the group's membership, objectives and accomplishments. Keep them up to date on what is happening at all times. Be sure no member has a problem with the club and is ' washing' it in public. A very small amount of negative publicity can wipe out years of positive. Posters and Event Boards to advertise local events or publicize a project you are working on. You've seen signs on construction sites, " Future home of... , built by...." . If a company spends money on these, you can believe they are effective , so copy what works. Posters should be eye- catching: A bright neon colour? a different shape? ( cut it or add something which extends over the rectangular border) Make it stand out from all the others on the bulletin board. A good poster has all the info necessary ( What, when, where, who is doing it, cost and contact person). But, keep it as simple as possible so it can be read quickly. Computer or stencil - lettering is easier to read than hand- lettering. If the event was successful, put up new posters for a week thanking those who attended, supported, etc. Event boards can be very effective. Put them in a highly travelled area. It is worth your time to make a neat, noticeable board, with your club name and logo.. then NEATLY print the upcoming event. When the board is not actually advertising, why not have a thank you notice on it? ( " A B C . Club thanks the the community for their support ( either in a specific way or on- going)" keeps your name in the ' news'. NOTE: Always remember to take down posters and erase event boards IMMEDIATELY after the event. If people get used to seeing an out- dated advertisement, they will not even notice when you put up a new one. Literature If you don't have a club pamphlet. design and print one. In fact, some clubs have more than one. ... an information pamphlet, with your logo, name, mission statement and general awareness of what you do. ... a recruiting brochure with information on why a person should join, and how to get more information about joining ( a contact person? a mail- in reply card?) These can be combined or separate. ... a pamphlet or brochure about a special project or program ( such as the " Communicate with Confidence" from Alberta Womens' Institutes) These can be left in waiting rooms and local businesses, should be enclosed in all correspondence and every member should carry a few. If someone has access to a computer and photocopier, very effective pamphlets can be made inexpensively. A complete information package, in a folder with your name on it.... for prospective members, prospective donors and prospective speakers. This should include the information pamphlet, recruiting brochure and all or some of the following: ... history and information about the projects and programs of the whole organization ( international, etc ) ... history of the local club; completed and on- going projects and programs interesting facts; ie: , noteworthy people who are, or have been, associated with or involved in any aspect of the organization, local or international, and noteworthy activities. ... a copy of a picture or article from a newspaper or magazine that highlights or praises your club. ... a copy of a recent club and/ or international newsletter or publication. Always use letterhead. And. get some ' club' notepaper for thank- you cards and invitations. Everything that is seen by non- members should have your name, logo and, if appropriate a short ' blurb' on what you do. Business cards. Design and print a generic card with club logo and name on front ( with space for member to put bis name) On back have a short ' advertisement'. Every member should carry them, and hand them out. Again, these can be designed on a computer and printed quite inexpensively. Flyers, . one page of information on an upcoming event, or project. NOTE; Free advertising. Local utility companies might put a small flyer in their mailouts. Make it about 3 X 8 inches, to fit their envelope. Many towns have a community newsletter, . use it. Other organizations may give you space in their newsletter for similar consideration. MacDonalds have a ' Community Calendar' on their placemats. Some companies ( Fas Gas, for one) will post a community event on their big signboards. Many stores will stuff a flyer in customer's bags. ' Permanent' posters. These are worth spending a bit of money, as you only need one copy, and they are used for a long time Suggested. a picture of some completed project ( or working on it), local or international; a poster about the club with logo and mission statement; or a ' theme' poster ( ie: " Lions, Working for sight") These should be posted around the meeting room anytime you have guests, in a booth at local events, on bulletin boards and around projects that are open to the public These posters could ( should?) be a larger format. In some cases, a box of " Take me" pamphlets could be attached NOTE If you leave one on a bulletin board, check it often that it has not become shabby... a bad image for your club. Check that the supply of pamphlets is adequate Banners and signs. A permanent banner for parades, over booths and at project sites is effective. In some
Object Description
Rating | |
Title | Communicate with Confidence/Project Report |
Language | en |
Date | June 1999 |
Description
Title | communicate with confidence 92 |
Language | en |
Transcript | tokens or take them out for dinner. It is important to recognize the efforts of all... your members and your contacts. Methods of pnblicitv Word of Mouth is one of the strongest promotional tools. Be sure each member is knowledgeable about the group's membership, objectives and accomplishments. Keep them up to date on what is happening at all times. Be sure no member has a problem with the club and is ' washing' it in public. A very small amount of negative publicity can wipe out years of positive. Posters and Event Boards to advertise local events or publicize a project you are working on. You've seen signs on construction sites, " Future home of... , built by...." . If a company spends money on these, you can believe they are effective , so copy what works. Posters should be eye- catching: A bright neon colour? a different shape? ( cut it or add something which extends over the rectangular border) Make it stand out from all the others on the bulletin board. A good poster has all the info necessary ( What, when, where, who is doing it, cost and contact person). But, keep it as simple as possible so it can be read quickly. Computer or stencil - lettering is easier to read than hand- lettering. If the event was successful, put up new posters for a week thanking those who attended, supported, etc. Event boards can be very effective. Put them in a highly travelled area. It is worth your time to make a neat, noticeable board, with your club name and logo.. then NEATLY print the upcoming event. When the board is not actually advertising, why not have a thank you notice on it? ( " A B C . Club thanks the the community for their support ( either in a specific way or on- going)" keeps your name in the ' news'. NOTE: Always remember to take down posters and erase event boards IMMEDIATELY after the event. If people get used to seeing an out- dated advertisement, they will not even notice when you put up a new one. Literature If you don't have a club pamphlet. design and print one. In fact, some clubs have more than one. ... an information pamphlet, with your logo, name, mission statement and general awareness of what you do. ... a recruiting brochure with information on why a person should join, and how to get more information about joining ( a contact person? a mail- in reply card?) These can be combined or separate. ... a pamphlet or brochure about a special project or program ( such as the " Communicate with Confidence" from Alberta Womens' Institutes) These can be left in waiting rooms and local businesses, should be enclosed in all correspondence and every member should carry a few. If someone has access to a computer and photocopier, very effective pamphlets can be made inexpensively. A complete information package, in a folder with your name on it.... for prospective members, prospective donors and prospective speakers. This should include the information pamphlet, recruiting brochure and all or some of the following: ... history and information about the projects and programs of the whole organization ( international, etc ) ... history of the local club; completed and on- going projects and programs interesting facts; ie: , noteworthy people who are, or have been, associated with or involved in any aspect of the organization, local or international, and noteworthy activities. ... a copy of a picture or article from a newspaper or magazine that highlights or praises your club. ... a copy of a recent club and/ or international newsletter or publication. Always use letterhead. And. get some ' club' notepaper for thank- you cards and invitations. Everything that is seen by non- members should have your name, logo and, if appropriate a short ' blurb' on what you do. Business cards. Design and print a generic card with club logo and name on front ( with space for member to put bis name) On back have a short ' advertisement'. Every member should carry them, and hand them out. Again, these can be designed on a computer and printed quite inexpensively. Flyers, . one page of information on an upcoming event, or project. NOTE; Free advertising. Local utility companies might put a small flyer in their mailouts. Make it about 3 X 8 inches, to fit their envelope. Many towns have a community newsletter, . use it. Other organizations may give you space in their newsletter for similar consideration. MacDonalds have a ' Community Calendar' on their placemats. Some companies ( Fas Gas, for one) will post a community event on their big signboards. Many stores will stuff a flyer in customer's bags. ' Permanent' posters. These are worth spending a bit of money, as you only need one copy, and they are used for a long time Suggested. a picture of some completed project ( or working on it), local or international; a poster about the club with logo and mission statement; or a ' theme' poster ( ie: " Lions, Working for sight") These should be posted around the meeting room anytime you have guests, in a booth at local events, on bulletin boards and around projects that are open to the public These posters could ( should?) be a larger format. In some cases, a box of " Take me" pamphlets could be attached NOTE If you leave one on a bulletin board, check it often that it has not become shabby... a bad image for your club. Check that the supply of pamphlets is adequate Banners and signs. A permanent banner for parades, over booths and at project sites is effective. In some |
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